Our Story
Eternal Shade began with a simple vision: to step away from short-lived trends and create clothing with meaning. Every piece is designed with intention, built to remain relevant through time. This is more than fashion — it’s a quiet statement of confidence, purpose, and restraint.
Core Values
Quality
Crafted with precision, every detail reflects intention, comfort, and longevity. From fabric selection to final finish, quality is not an option — it’s the foundation.
Color
Our world begins with black and white — timeless, balanced, and always relevant. Each year, we introduce one new colour, carefully chosen to add depth without disrupting the calm.
Design
Minimal yet powerful.
Clean silhouettes, subtle details, and designs that support individuality without excess.
Clean silhouettes, subtle details, and designs that support individuality without excess.
Founder
With a Master’s in Fashion Management from NIFT, I’ve worked across fashion and digital marketing as a freelancer and consultant — shaping stories where design meets strategy. Eternal Shade is my canvas to express that belief: simplicity with soul, minimalism with meaning. Because quiet confidence is the boldest statement of all.